WATCH every game of the 2022 FIFA World Cup LIVE, FREE and EXCLUSIVE on SBS.
The tournament's new slogan, Beyond Greatness, alludes to the growth of women's football worldwide and its ability to attract and inspire in tandem with the Women's World Cup.
Several colours and local landscapes associated with both Australia and New Zealand have been incorporated into the competition's emblem - a radial motif featuring 32 squares in honour of the expanded number of teams attending the tournament.
FIFA Secretary General Fatma Samoura was delighted to unveil the brand identity, saying: "women's football continues to grow and Beyond Greatness, the new slogan, captures where FIFA wants to take the female game - in the hearts and minds of football fans worldwide.
"The new brand identity beautifully reflects the expansion of the tournament from 24 to 32 teams and evokes the colours and diversity of the national team strips taking part in the ultimate women's football competition.
"We can't for it to begin!"
