TV's night of nights tanked in the ratings.
The Nine Network's delayed telecast of the Logies, which is basically a popularity contest with the readers of a glossy magazine, and the red carpet arrivals attracted fewer than one million viewers each and finished well down in the overnight ratings top 10.
The red carpet arrivals program was seventh overall with 974,000 viewers and the Logies Awards telecast was even less popular. It was eighth with 962,000 viewers.
Both shows were soundly beaten by Network Ten's Modern Family: Australia which was sixth with 1.049 million viewers.
Modern Family: An Aussie Adventure, a behind-the-scenes look at the US sitcom being filmed Down Under, was 12th with 642,000 viewers. Ten's new US sitcom The Millers, starring Beau Bridges, launched in 13th place with 611,000.
The clear winner for the night was the first semi-final of My Kitchen Rules, which attracted an audience of 1.912 million while Seven News was second (1.378 million).
More people tuned in to the Seven Network's investigative show Sunday Night than the Logies.
Sunday Night went head to head with the industry awards and easily won the ratings with 1.246 million viewers and third place.
A Nine spokesperson dismissed the poor ratings during the network's post Logies brunch on Monday.
The spokesperson said Nine was pleased with the result and won their key demographic.
