SBS has claimed two gongs at the 2015 Logie Awards: most outstanding factual program for First Contact, and most outstanding sports coverage for the 2014 FIFA World Cup.
Gold Logie winner Carrie Bickmore has used her victory speech to get Australia talking about brain cancer.
The Project host, who earlier in the night was also named Most Popular Presenter on TV, urged Australians to wear a beanie on Monday, take a picture hashtagged #beaniesforbraincancer and talk about the disease that killed her husband Greg Lange in 2010.
"I know that people watch TV and they think that we are just faces who, you know, get to spend hours in hair and make-up and have these really awesome jobs but we also have our own stories and our own challenges," Bickmore told the audience.
"Work has been an incredible escape and an incredible outlet for me over many, many, many years and I want to dedicate this award tonight to anyone that is going through a really shit time right now, anyone that is supporting someone through a really tough time right now.
"Please believe that there will be a brighter day for you."
Bickmore gave birth to her daughter Evie just six weeks ago with partner Chris Walker.
SBS wins two Logies
Before the telecast, SBS had claimed the first of its two awards for the evening. Ray Martin and the producers of First Contact accepted theirs by praising the people brave enough to take on their program's challenge.
"Six out of ten Australians have never really met a blackfella," Martin said in his acceptance speech. "That was the idea, to take six ordinary Australians out to meet blackfellas, and they were the stars of the show.
"They were the ones who were actually honest enough and brave enough to go out and confront their prejudice and their ignorance."
SBS sports presenters Les Murray and Craig Foster later accepted the most outstanding sports coverage award, saying football continues to play a major role at the broadcaster and across the country.
"This Logie is a tribute to coverage that was watched by just under 11 million viewers in Australia," Murray said.
"It's also a tribute to SBS, which has been a faithful supporter of this sport for 35 years and has played a massive role in making this game, the world game, relevant in Australian society. May that continue."
Most Popular New Talent Logie winner, Love Child's Miranda Tapsell, used her triumph to call on casting bosses to put more Indigenous people on Australian TV.
Tapsell plays Martha Tenant on Love Child, which is set at a Kings Cross hospital in the late 1960s.
She said it was special to reach Aboriginal and Torres Strait Islander women who have had experiences similar to those endured by the characters on Love Child.
"These women can look at Martha and think `that was me'," Tapsell said.
"So if viewers clearly love seeing this, why deprive them of that? Put more beautiful people of colour on TV and connect viewers in ways which transcend race and unite us - that's the real team Australia."
The stuff up of the night went to Julia Morris, who stars in House Husbands and also co-hosts I'm A Celebrity Get Me Out Of Here.
She announced The Voice Australia as the Most Outstanding Entertainment Program - forgetting to run through the nominees first.
"It's live, don't tell anyone; we can cut it out later," Morris quipped.
New mum, Offspring's Asher Keddie, picked up her fifth consecutive Silver Logie for Most Popular Actress.
"Oh, even I, myself, thought it should be someone's else's turn this year - but I'll take it, thank you," she said.
Dave Hughes didn't win a Logie but generated plenty of laughs as he roasted Nine network boss David Gyngell.
The Logies were held at Crown Melbourne, which is owned by media mogul James Packer.
Hughes referred to the punch-up between Gyngell and Packer outside the latter's Bondi home.
"The fight of the century wasn't today, it wasn't Mayweather versus Pacquiao in Los Vegas, the fight of the century was exactly 12 months ago and it was James Packer versus David Gyngell in Bondi," he said.
"We had the richest man in Australia and the boss of Channel Nine going toe-to-toe in their tracky dacks."
Hughes said Gyngell had told him he didn't mind if he joked about the fight, just as long as he didn't show photos.
"And I said why not, and he said because I look like a hobo I said mate, you didn't look like a hobo, Packer looked like a hobo. You looked like a crackhead."
