Nintendo shares up 56 per cent on Pokemon Go fever

Nintendo's stock surge began on Thursday after the launch of its first smartphone game from the Pokemon franchise.

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Pokemon Go Source: Getty Images

Shares of Japanese videogame giant Nintendo have recorded a huge jump of 56.65 per cent at the Tokyo Stock Exchange since Thursday last week, following the success of its recently released smartphone game Pokemon Go.

Stocks of the company, based in western Japan's Kioto, rose 12.73 per cent on Tuesday at the Tokyo exchange, going up to nearly $US221 ($A293), one of its record highs this year.

On Monday, Nintendo shares shot up 25 per cent, in what was its highest intraday gain since 1983, when the company was first listed on the Tokyo Exchange.

Within the last two days, around 10.4 million shares of the company have been traded, while their market value has touched $US31.3 billion.

Nintendo's stock surge began on Thursday after the launch of its first smartphone game from the Pokemon franchise, which invites users to hunt for the popular fantastical creatures in real-world locations using their phone camera.

Since the game - developed by Niantic Inc and distributed by Nintendo - was launched in Australia, New Zealand and the United States, it has been topping lists of downloads across different platforms in the three countries.

Meanwhile, investors have been enthusiastic about the success of Pokemon Go - the first for Nintendo since its highly-anticipated entry into the mobile gaming sector this year - amid expectations the corporation will soon launch new games featuring other franchises that made it popular, such as Mario and Zelda.


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2 min read
Published 13 July 2016 7:40am
Updated 13 July 2016 11:07am
Source: AAP


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